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I saw both in person, and I must say, I honestly don't understand why BMW makes the non-M so plain (not just for the X5, but many others). I saw both the non-M and M-sport in real life, and wow does the M-sport look incredible. The standard non-M one looked fine but it's too typical-looking, not very unique like BMWs are. A 3-series or 5er stands out from the crowd, but at a quick glance this looks not better than an average SUV. I cannot say whether I like the E70 or this (M-version) better, they both look good in their own ways.
AS for the many who the say the rear is too X3-like, think about it. BMW obviously is on that design path, and if you have noticed all the models have slightly similar design aspects, very subtle but to us BMW lovers you can see some resemblance.
The new X5 is nice, but not something that catches my eye or makes me look twice. The M-sport is quite nice, and I bet the X5M will look great, not to mention a modded X5 (M-sport or M), but for me, I have always loved Range Rovers when it comes to SUVs. Even though the new Sport borrows a few too many features from the Evoque, it pulls it off quite well and I can't not like it.
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