Quote:
Originally Posted by mvigod
I don't understand how Bridgewater does much business with this strategy. Then again it may be self fulfilling. Try to sell at MSRP or close to it. Lose many deals. Lower sales means smaller allocations. Smaller allocations means they want to get as much as possible for every car so they wait for that one buyer for their limited inventory. Round and round it goes.
|
Exactly ... If they ever want to become a large volume dealer, they need to revise this strategy ... But I guess it's working for them. They have a good location in my opinion, and access to a client base that has above average income, so maybe they are not willing to haggle for a deal.