|
If I were any of the German automakers, I would build a half ton pickup truck.
Let me tell you why:
-SALES- look at how many trucks are sold in the USA, I would want a piece of that!
-Powertrain- Truck people love power. Imagine a 50i engine tuned for torque and reliability in a full size truck. It would be awesome, next level.
-Luxury- Sure you can get leather in a F150 but it just is not the same level you could provide from BMW/Mercedes. People already pay $70k for pickup trucks, why not $80k?
-Style- Given that most trucks never see work, having a flashy nice looking ride that CAN work is appealing to people. Give the people what they want.
Honestly I believe Mercedes has the chops to make a truck work. Look at the G wagon and go from there. It would be luxurious, capable, powerful and look/sound the part. Hell offer an AMG version too!
|