3rd row and Cute
E70 third row is simply for marketing to say "we do too" not to provide occupant comfort. We have the third row and have used it once in 2 and 1/2 years. Not good return on investment. F15 does not appear to have grown much (rear overhang 3 inches maybe) and certainly has not grown to Merc GL proportions so I'd imagine F15 3rd row will continue to be of limited utility. Save the weight and don't check the option box.
Regarding "cute" we need to recall that something like 50% of X buyers are women whereas BMW sedans / coupes are only something like 30% women (rounding numbers from memory but something like this). Big difference in demographics and marketing position. A little bit of cute sometimes helps with the fairer sex.
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2011 135i (mine)
2009 X5 4.8i (wifey)
2008 535xi (retired)
2005 Z4 3.0i (retired)
2003 325i (retired)
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