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So Cal Dealership Prices
For those in So Cal, I did 100% of my negotiation online through emails. I sent a build sheet to 15 dealerships in the LA area and asked for their best price on a custom order. Initially, most of the responses came back $1000 to $2000 over invoice. I then took the top 5 best prices and negotiated further.
Ultimately Steve Thomas BMW in Camarillo was willing to do $300 over invoice, Ontario BMW at invoice, and South Bay BMW at invoice.
Alexander, without much negotiation was willing to do $500 below on a custom order and $1000 below on any vehicle in their lot.
I replied to all of the other dealerships with Alexander's quote and none of them was willing to counter offer. Most said to take that deal because it was too good.
This is the second vehicle I have leased from Alexander and I believe their "urban" location contributes to their lower prices.
Hope this helps others in their search for a new BMW.
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