View Single Post
      10-06-2013, 11:04 AM   #25
newbimmerx5
Second Lieutenant
67
Rep
259
Posts

Drives: BMW X5
Join Date: Jul 2013
Location: United States

iTrader: (0)

Quote:
Originally Posted by BMWinGE View Post
Seems like BMW is becoming more like domestic brands by having to offer big discounts on their cars just to sell them. If they are already selling at invoice on a car that hasn't hit the showroom yet, what will they be going for 2-4years from now? That tells me they are overpricing them just so they can discount them up front. That plan hasn't worked for other companies in the past, like GM and Chrysler. They don't discount so much on MINI models, I'm surprised they do so much with their bread and butter cars like the 3 series and X5.
its because of huge competition between dealers and they are ready to offer with razor thin margins. so, why sell one car at $5K margin when they can sell 10 at $1000 margin?
Appreciate 0