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BMW rewards card thingy, which as others have noted, seems worthless. A month or two after purchase they also sent us a fancy looking pen. My local dealer also throws in an annual subscription to BMW magazine.
When we got our '11 X3 they sent me the USB thumb drive with manual, videos, etc and later we got a poster of the original X3 concept.
But the poster is your anniversary gift so I wouldn't expect that for another 5 or so months in our case...
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