My 2 cents. It's your SUV, you paid for it, you like it. Enough said. The M badge now for BMW is a marketing thing. Everyone that knows the different has seen the (F85) X5 M and they know the different, i.e. exhaust, seats front bumper. Now if you start buying F85 parts and place that on your F15 then that's another story. All the small M is saying is that you have M parts as a M Sport Package. Enjoy!