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That swag stuff speaks better to the younger, more impressionable Subaru buyer demographic. I could see it helping Subaru's sales. It's not a very popular or well known manufacturer.
I think the BMW buyer demographic is a different type. I don't see swag doing anything to increase their sales or popularity. Just about everyone out there either drives a BMW or would already love to if they had the option. Swag in everyone's faces won't do much IMO.
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