Quote:
Originally Posted by mkoesel
Agree. It could apply to any of the three German luxury marques non-in-house-peformance-branded products at this point.
And its no wonder as to why: they have been shedding customers to Lexus since the brand came onto the scene in the late 80s. In other words, luxury cars have become more Lexus-like because the luxury buying populace happens to like Lexus. Today's buyers are more likely to prioritize high tech features over raw performance. So, a focus on performance driving dynamics first simply isn't the way to profit as it was in the 90s and 00s.
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100%.
I feel like all three German automakers are essentially making the same cars nowadays. All are fast and put up good lap times, but have pretty lifeless steering and overall low levels of driving engagement.
Audi can make this new A6 look as sporty as they'd like in their launch film, fact is that it will drive like every other Audi...competent but not genuinely sporty.