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Not sure why this is even news to everyone now. Any and every serious company, including my very own employer, will have their own data mining algorithm. This is done through web data, desktop applications, and most especially mobile applications.
Just ask your local data scientist if you want to take a glimpse of what kind of information is being collected. Of course, certain personal information are filtered out from the raw data, but not all companies have this kind of practice, commonly companies that collect data with the intent to resell information to 3rd party companies.
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