Quote:
Originally Posted by Taran.J
There you go Matt great idea!
If anybody remembers back in the late 1990s and early 2000s dealers like Lexus, and Mercedes used to ask you things such as; When you press unlock on the key fob do you want all of the doors to unlock or just one? Etc.
Days before on board computer settings were available to drivers at any given time.
These were types of things they asked you when you came in for your first service on the car where the tech would code these settings in for you.
So BMW do what Lexus used to do 20 years ago and help your buyers make the ultimate driving machine, their personal ultimate driving machine  |
I'd bet my car this is exactly what BMW is going to do. They're going to make all these different options that can be coded for an upsell at the dealer. They'll have a menu they hand to you and a price by each one. They'll sell it as a tailoring your vehicle service... Why let others make money off coding vehicles when the dealers and BMW can be making the money.