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While it may not be possible to negotiate to any given price on a particular vehicle, I have been told by a former domestic dealership owner that 12% off of MSRP is a good deal on ANY make. He told me to walk away from any deal less than 10% off MSRP, and that below-invoice on a "fresh" car is still profitable for the dealership because of the way the dealership/dealer relationship functions.
Obviously the dealership has less incentive to negotiate on "hot" vehicles. That said, they should have reason to negotiate on the F15 with the new model due out next year.
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