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I don't think BMW is expecting to sell a lot of xdrive50 models, which is why they are charging a premium for them. I'm guessing most of their sales will come from the diesel model, and they are not too worried about losing sales of the xdrive50's.
I also don't think they will increase the price of the M's, since just as everyone else has pointed out, buyers would likely purchase a Cayenne or RR Sport instead. Hell, the new ML63 would be a better choice...
So they are hoping that the $70k base price of the 50 will make people buy an M instead, since the price increase won't be as dramatic for the increased performance
Last edited by xpl0sive; 06-25-2013 at 06:02 PM..
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