Quote:
Originally Posted by SkipSauls
Why so much hate for the M branding? You guys should be happy to have even more opportunities to get all smug and sneer about how a car "isn't really an M" as you pass them in your E-blah blah with its awesome S-blah blah motor.
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From my perspective, it is a deceptive marketing trick. There has been an ///M in my family, and several non-Ms. There is just a difference between the two, and BMW is blurring those lines without adding any real performance or whatnot.
To a purist, it is a further dilution of the brand. People understand that we no longer live in a world where all the engines can be bespoke and NA, but this type of shit just gets old.
When you slap something like an ///M badge on every single car, does it not lose some of the characteristics that once made it special? How can it be special if every car in the lineup has ///M shit all over it?
That's the basis of my beef with this type of practice by BMW...I still love the cars, but this crap is just ridiculous...