Quote:
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Originally Posted by tturedraider
Quote:
Originally Posted by Blubaron79
If you're choosing your car over Maintenace you're not an enthusiast.
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+1,000,000 |
Your are right but there are few enthusiasts left in the brand, specifically in the Northeast markets. You have white collar business men and soccer moms driving 650/750/550/X5 that drive for the brand name and FREE maintenance. Then you have the barely affording the lease payment consumer who can't afford the same 320i and pay for maintenance. Many enthusiasts purchase their cars and focus on the M brand. The NY markets are around 85% to some 90% lease penetration for sales.