Quote:
Originally Posted by flybigjet
From Everest:
"Rolex has, in fact, reopened its Swiss headquarters as well as the production sites in Switzerland. Other Swiss watch companies (including Patek Philipe, Swatch Group Brands, LVMH Brands, and Breitling) have also opened their doors - allowing the watchmakers to return.
With health security measures recommended by the Swiss government, Rolex manufacturing cannot return to its full capacity. Rolex rarely releases watch production numbers to the public, but they did note that we may see 160,000 less Rolexes this year (about 16.4% of its yearly releases).
This tells us they aim to release 975,610 models this year (which means they average 1 million a year typically)."
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If consumers think a Rolex was expensive before wait until the market does a price adjustment based on demand.