Quote:
Originally Posted by ASAP
that makes almost no sense... but ok
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lets say their target is 1mill watches/year.
before, theyd sell 700k jan-july, and 300k july-december. Earlier in the year, theyd sit for a little bit in stores and later in the year, you couldnt find them anywhere.
now, they limit it to sell under 100k/month, to get to 1mill for the year. you cant find them as often throughout the year, but since it appears to be a shortage, people are jumping on them as soon as they come in the store.
This gives them the illusion of being rare, while still selling the same amount of watches. And the rarer the watch, the more people will pay for it. It is why they also hiked up the MSRP at the same time they "limited" supply and they still sell before they even hit the shelves.