[tony20009]

Originally Posted by Blksnowflake

Thank you for the response. I now understand a little more the appeal this watch may have and it makes sense. Of the watches I've seen with car names on it, this one is the one done in the best taste and the only one I would even consider putting on my wrist. Most of the others are just marketing abominations.

I do not consider myself a BMW lifestyle enthusiast but I do find this watch attractive. If there were a chance that I'd be interested in a watch with BMW legitimately on the dial this would be it. Ball has a great and respectable history in watchmaking and BMW in the automotive world, a great union.

I think I'd still take the IWC but in the context in which one shops for this watch, the IWC would likely never be cross shopped.

YW.

Exactly.

All the best.