Quote:
Originally Posted by mkoesel
I hope all of you guys are shorting this because you seem so strongly convinced the company is headed for disaster.
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I'm not convinced BMW is heading for disaster, just disaster-curious
...But I am convinced the G8x is a risky bet of a product because legacy repeat customers think it's ugly and BMW knows it; as evidenced by their timid roll-out, the revulsion by repeat M buyers obvious anywhere online including here where long-term M3/4 members/owners have been sub-forum-banned for expressing negative opinions (an unprecedented forum first), and the general online consensus. I've been into cars for 25 years and I've never seen this level of agreement on anything ever.
That said, BMW sells a lot more than M cars and in a lot of other markets - especially China ... The west is getting tapped out for growth, while China is of similar size & just opening up:
If China sales grow, then BMW will be fine ... and/or BMW may be able to find a bunch of new western customers to replace all of us legacy customers running for the hills.