Quote:
Originally Posted by nis270r
Just bunch of marketing and PR bs, at the end of the day bean counters speak in the meeting, bean counters decide what gets to manufacture, beat counters win during year end "bean counting" event, it becomes a sad reality. No M true enthusiasts "wanting" an Xdrive on their M3/M4. They did it on the M5, fine. Now they put words in our mouth too? Cmon
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Sales and Marketing and Mgmt. in general makes changes like this and when the "not a true enthusiast" buys an Xdrive M3 the money spends the same. Top to bottom many of decisions are made on short to medium term profits and they believe this will accomplish their goals.