FWIW, when it comes to fake watches (and particularly the "very good" fakes that Z K has been on about) and their roughly comparable (low price) authentic alternatives, people need to realize that in many cases, makers play one's expectations, particularly one's emotional expectations, against one's good sense. (
http://www.theatlantic.com/health/ar...om-bad/247240/)
Want to see it in action? Skip to 2:35 in this video:
While the wine example is different in the particulars, the overarching principles are not one bit different, and watch companies are not one bit less deft at applying them. In fact there are no large companies that aren't very adept at applying them. Indeed, in some cases, merely increasing the price of an otherwise unaltered product is enough to revise consumers' views toward the product. (
http://dorieclark.podomatic.com/entr...09_27_49-08_00)
It's certainly not hard to say or believe that one's $8K watch won't disappoint them in routine situations. What's considerably harder to accurately (not credibly, or seemingly so) say is that an inexpensive watch -- fake or not -- is going to disappoint its owner in routine situations.
All the best.