Swiss Federation made some changes in terms of using the famous word SWISS MADE that adorn the watch dials to notify the people that the watch is made in in a haute horological country . However, some manufacturers seem to abuse this term to attract customers .
Well,this is a response to regulations , bold and extravagant Swiss Manufacturer, by H. Moser .
They make a watch case out of cheese , yes this is right but not the way you may think of , not edible one yet durable daily rigors of life
Strap itself is too a reminiscent of pattern of Swiss Cows . Only strap ? No other things as well. If you look at the dial of the watch you may recognize it is emulating Swiss Flag too .Kudos to these guys
You may wonder what it is that about , I better provide you a link for you to take a view at the watch
http://www.h-moser.com/en/news/01-2017