Apple Watch
U Boat, over the top, way too pricey for what it is and their (pseudo Panerai) so called history is just marketing.
I never was a Hublot fan either(looks) but they're getting 'better' and more interesting.
21 years ago I bought my first expensive watch , an IWC Portofino. 15 years ago my first Rolex (GMT II) and about 5 years ago I had a pre owned(by my BMW dealership's CEO) AP ROO and a JLC Polaris Re Edition. Sold them both.
Inbetween I had a few IWC/JLC and a Panerai 320...
I had a few Rolex diver watches old and new (16610/116610 LN, Deepsea, 16600 SD) but sold /traded them. I now have a SD4K 116600, great watch. and I bought a stupid Apple watch 42mm steel rubber sapphire crystal. Worst watch I ever bought, hate to say it. It's for sale
Cheers
Robin