I personally like Breitling because I'm fascinated with their history, being the first watch company to develop a watch with its own independent chronograph push piece and reset push piece. I also love how aviation plays such a strong part of their bold design and direction for technological innovation.
I myself wanted to get the B01 once they created their own in house movement (actually got it as a wedding gift!), and my brothers picked up the diver pro II bracelet for my 30th. Really love it and it's super comfortable to wear.
It all really depends on what you want as @tony20009 says. Just do some research and see what appeals to you
