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What is the attraction of "designer" goods?
You are not really buying a better product...most any $500 watch will keep perfect time, last a lifetime and plenty of them are good looking timepieces.
I bought a replica IWC 3717, looks indistinguishable from the real thing and keeps perfect time - if I bought a real one would I enjoy the ownership experience more?... because it does nothing for me now (although when I bought it I thought it would), its on my wrist, it tells the time and thats it.
There must be some sort of Psychology that explains why for some people the pleasure of ownership of something is tied to its $ value more than the thing itself.
Even when I had a job where they paid me stupid money and plenty of my work friends bought Rolexs I bought a Seiko.
I suspect that even if I had a real IWC I wouldn't enjoy owning it more than the one I already have. I am always embarrassed when people have asked me how much I have paid for whatever expensive car I've owned.
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