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The Swiss watch industry was massively threatened by the introduction of digital watches and came close to completely going under. Many firms did. But they re-established themselves as jewelry/status and are now quite secure. A digital apple watch is interesting only in that you're going to look like a prat wearing two watches, a nice Swiss one plus an Apple Watch. So if you're someone who enjoys tech and also Swiss watchery, it poses a bit of a problem. It'll be interesting to see what happens there. Me? I bought my Rolex to be my one and only watch until I die and it's served well in that regard for many years already.
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