08-21-2022, 01:28 AM | #111 | |
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08-21-2022, 01:44 AM | #112 | |
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Branding is getting out of control these days. Consumers are using it as badge of honour and a way to pick sides. It’s good to drive significance to a product vs other products in their category but when consumers use it to drive division it becomes nefarious. This convo is an example. |
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08-21-2022, 01:50 AM | #113 | |
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08-21-2022, 08:14 AM | #114 | |
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I remember the expression of delight on Hans Stuck's face when presented with the outlaw hat at the first "M-Day" at BMW Manufacturing which read "M is for marketing" on the back as a counter to the BMW phrase "The most powerful letter in the alphabet". |
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08-21-2022, 09:29 AM | #115 |
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I used to work for Procter and Gamble, a corporation that is synonymous with brand building. They taught me that brands are meant to drive the 4c’s - Company, Customer, Consumer, Competition.
Pertinent to this conversation, Consumer branding is about finding ways to connect with them to deliver value. This is mainly done through innovations/technologies that increase purchase intent and as a result category value. As BMWCCA stated, it’s a marketing tool to attract consumers. In a vacuum it’s good use brands to differentiate vs other brands in the category (ie. competition). What I don’t like is when brand loyalty drives division or elitism. Some brands can be more expensive (bmw vs Kia) or harder to obtain (Rolex/PP vs Casio). This sometimes creates an ill intended narrative which can create false caste system. |
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08-31-2022, 05:10 PM | #116 |
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BMW Seattle just got these in stock. They gave a set away in the raffle at the Power of M on Saturday.
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09-01-2022, 09:08 AM | #117 | |
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School is in session…that’s a good example of branding. |
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09-03-2022, 12:12 AM | #118 |
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We recently picked up our '23 M850i Vert. Came with the 50th anniversary badges. Was a surprise but honestly we love them. Thinking about slapping some onto my M235.
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