BMW X5 and X6 Forum 2014-Current
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read


Post Reply
 
Thread Tools Search this Thread
      02-10-2015, 09:42 PM   #23
Ninjaoz
Major
Ninjaoz's Avatar
Australia
79
Rep
1,123
Posts

Drives: E39 540i, E90 320d,F15 30d
Join Date: Feb 2008
Location: Melbourne

iTrader: (0)

Garage List
2011 BMW 320d  [10.00]
Quote:
Originally Posted by fyun89 View Post
Okay.. I'm having a little trouble getting the joke.. can someone kindly explain for me..?
bring out the gimp
Appreciate 1
      02-10-2015, 09:59 PM   #24
MattBianco
Lieutenant Colonel
MattBianco's Avatar
United_States
1271
Rep
1,886
Posts

Drives: 2015 X5 35d msport
Join Date: Jun 2014
Location: Marin, California

iTrader: (0)

The ad tells us a lot:

• marketed towards female drivers in their 40s
• Single surviving and staying-with-you grandma who who should be in the second row but has been socially and mental forgotten by the son, and is in the third row (there are three seats in the second row and kids could climb back to the 3rd much easier)
• grandma introduces sexuality, recollection of a departed family member (the son's era now), and plays the typical in-law (correcting the daughter in her first line about best route)
• she also looks at the wife when talking about leather, to see her reaction, and wife looks at the husband as if she recently wore or wanted to wear leather, as if grandma had walked in on their business
• She also rubs it in that they are a boring family, by reminding them she is 80 and wants to hurry
• woman knows the car, and how much it costs, and call tell you which "package" produced the nicer leather
• inner suburban family
• kids play their teen and pre-teen roles well. They should have had BMW wireless headphones for the rear entertainment option

BMW is trying to sell this car to middle-aged women who want more kinky, leather sex, who have shielded kids, and a live-in in-law. <-- been trying to use this seesaw for ever.

Certainly not an ultimate driving machine ad.
__________________
Amber or Red Rear Turn Signals? Vote/have your say: LINK. Post your MPGs 100L/km here: LINK X5 F15 Engines Compared LINK
Take the BMW X5 F15 Survey: LINK See the Results: LINK N57 Diesel Tuning Chips Compared LINK
Appreciate 2
      02-10-2015, 10:09 PM   #25
Luminor513
Major
Luminor513's Avatar
1243
Rep
1,492
Posts

Drives: 2020 G07 x40i BSM/Blk Merino
Join Date: Oct 2012
Location: South Florida

iTrader: (0)

Lol great commercial.
__________________
2020 G07 x40i BSM/Blk Merino
2022 Audi E-tron S Mythos Blk/Blk Valcona
Appreciate 0
      02-11-2015, 02:00 AM   #26
ORIGIN M.
Banned
3160
Rep
9,134
Posts

Drives: ///M
Join Date: Oct 2007
Location: Northern Hemisphere

iTrader: (0)

Quote:
Originally Posted by Luminor513
Lol great commercial.
Yeah to funny. Grandma has more sense of humor and is more up beat than any of them including the child.
Appreciate 0
      02-11-2015, 07:41 AM   #27
Jay-K
Brigadier General
Jay-K's Avatar
Indonesia
379
Rep
3,450
Posts

Drives: Slow
Join Date: Nov 2011
Location: LA

iTrader: (0)

nnice,
funny thanks for sharing
__________________
"Well, there's a straight-six engine at the front, a manual gearbox in the middle and drive goes to the back. That's Page 1, Chapter 1 from the petrosexual handbook" - JC
Appreciate 0
      02-12-2015, 11:03 AM   #28
B///MWGuy
Lieutenant
262
Rep
504
Posts

Drives: 2019 X5 xDrive40i
Join Date: Feb 2013
Location: California

iTrader: (0)

Garage List
Quote:
Originally Posted by opasha View Post
If you're serious and not trolling, tell us what 65,685 x .000074521 = , then I will kindly answer you.
Come on, some people have different background, different perspective etc you know.

Is it because she's old and don't have much time to live or something? I don't find that much funny.
Appreciate 0
      02-12-2015, 11:24 AM   #29
chrisny
Brigadier General
chrisny's Avatar
United_States
547
Rep
3,307
Posts

Drives: 2020 X5 40i
Join Date: Apr 2012
Location: NY

iTrader: (0)

I also find it very "progressive" of our media these days that this mildly risqué ad was allowed on TV . Not too long ago the censors would have stopped it.

fyun89, all I can say is google leather+dominant and see what you get… Please do not do so if you are under age 18.
***I am not responsible for what that search returns, how you feel about it, nor what your co-workers, parents, or local authorities feel about it.***

If you really need more clarification, it is a sexual reference. Many people of many cultures find this humorous, when coming from such an elderly, assumed to be sweet little lady.

Once again, I am simply translating, the views and opinions expressed herein do not necessarily state or reflect those of chrisny, and I shall assume no liability for any repercussions herein. Or something like that

Last edited by chrisny; 02-12-2015 at 11:56 AM..
Appreciate 3
      02-12-2015, 12:22 PM   #30
opasha
Brigadier General
opasha's Avatar
1318
Rep
3,990
Posts

Drives: 2014 BMW X5 50i
Join Date: Apr 2014
Location: Maryland

iTrader: (0)

Quote:
Originally Posted by fyun89 View Post
Come on, some people have different background, different perspective etc you know.

Is it because she's old and don't have much time to live or something? I don't find that much funny.
fyun89, I know pretty much everyone in the F15 community, so I was just trying to figure out your intentions. Once something gets featured in Bimmerpost, it goes viral to the whole BMW community. I wasn't trying to be mean, but there are people out there in other forums that get a kick out of arguing or stirring the pot for no reason. I just wanted to make sure you weren't one of those people, so I asked a silly multiplication question to see if you were being for real in wanting to know the joke (since in our eyes, it was quite easy to see all of the sexual connotation/strange behavior of this 80 year old lady).

Anyway, chrisny and a few other explained it quite well. The whole commercial has very sexual connotation behind it. The way the grandmother speaks about "leather" and her late husband being a "dominant man" deals with sexual references. The mother in the front is looking at her husband to acknowledge her that this is HIGHLY INAPPROPRIATE especially in front of the kids. Therefore, she keeps looking at him to kind of "tame" his mother and make her stop. I guess the other way to look at it is, if an F15 X5 can make an old lady talk/react this way, there must be something "special" about this vehicle. It's not the "norm" for the elderly to enjoy high speed or openly talk about sex. There is also the "irony" in that the 80 year old grandma is saying "pick up the pace" to make them go faster when most old people drive very slowly and don't like speed; when it comes to people being impatient, it's the younger generation, not the older generation. So, the F15 must really be something "different" and "unique" for an old woman to start acting that way. Of course, there are many different meanings and ways to look at this commercial, which everyone explained nicely from their understanding (I think this is what BMW was going after - to make everyone THINK). Now, you're THINKING about their F15 X5 (whether intrigued or disgusted by the old woman) = marketing success.
__________________
2014 X5 50i X-Line // Mineral White
Appreciate 0
      02-15-2015, 11:26 AM   #31
GJR
Private First Class
GJR's Avatar
United_States
6
Rep
173
Posts

Drives: 2003 530i
Join Date: May 2005
Location: PA, USA

iTrader: (7)

Tasteless ad by a once proud company.
__________________
Appreciate 0
      02-18-2015, 10:53 AM   #32
Jason
Administrator
Jason's Avatar
United_States
40317
Rep
21,232
Posts

Drives: F80 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

New F15 X5 ad - "Moon"

__________________
Check on the Latest BMW News
Become a fan of Bimmerpost Facebook
Follow us on Bimmerpost Twitter
Subscribe to Bimmerpost Youtube Channel
Appreciate 0
      02-18-2015, 11:01 AM   #33
Deneriuss
Semper Fidelis
Deneriuss's Avatar
United_States
14
Rep
65
Posts

Drives: 2022 X5 xDrive40i
Join Date: Jan 2015
Location: Flemington, NJ

iTrader: (0)

I am much happier not having a 3rd row, Do not want that many people in my X5 anyway. Hell most of the time I don't even want my kids anywhere near it. LOL
Appreciate 1
      02-18-2015, 11:07 AM   #34
Taran.J
Major General
Taran.J's Avatar
United_States
1099
Rep
7,064
Posts

Drives: BMW, LEX, MBZ, RAM, TESLA
Join Date: Jul 2012
Location: Graham, WA

iTrader: (7)

Quote:
Originally Posted by GJR
Tasteless ad by a once proud company.
Shows the last true generation of spirited BMW owners now moved on with a family and the push forward.
Appreciate 0
      02-18-2015, 11:07 AM   #35
Green///Hell
Colonel
Green///Hell's Avatar
United_States
183
Rep
2,873
Posts

Drives: 991 GT3, F15 X5, 1199S
Join Date: Feb 2009
Location: Chicago

iTrader: (5)

If they were making an F15 Spot talking about the premium leather...why wouldn't they use a car with the design package? That leather is leaps and bounds nicer than the grainy tought stuff they put in most of their cars is
Appreciate 0
      02-18-2015, 11:19 AM   #36
MattBianco
Lieutenant Colonel
MattBianco's Avatar
United_States
1271
Rep
1,886
Posts

Drives: 2015 X5 35d msport
Join Date: Jun 2014
Location: Marin, California

iTrader: (0)

Quote:
Originally Posted by Jason View Post
New F15 X5 ad - "Moon"

-video-
Ah much nicer and funnier, without the strong sexual connotations.
__________________
Amber or Red Rear Turn Signals? Vote/have your say: LINK. Post your MPGs 100L/km here: LINK X5 F15 Engines Compared LINK
Take the BMW X5 F15 Survey: LINK See the Results: LINK N57 Diesel Tuning Chips Compared LINK
Appreciate 0
      02-18-2015, 11:22 AM   #37
M3 Adjuster
Banned
Albania
7905
Rep
11,785
Posts

Drives: 1M, X1 M Sport, E46 325ic
Join Date: Mar 2008
Location: Dallas, Tx

iTrader: (0)

Quote:
Originally Posted by MattBianco
Quote:
Originally Posted by Jason View Post
New F15 X5 ad - "Moon"

-video-
Ah much nicer and funnier, without the strong sexual connotations.
It's the daytime Ad...

I'm an adult, so I can live with sexual overtones. . It's PG13 anyway in this 50 shades era...

It does make more sense that this is a series of ads and not just one
Appreciate 1
      02-18-2015, 12:05 PM   #38
wdeerfield
A family of bimmers
United_States
2744
Rep
7,741
Posts

Drives: '18 G01 X3M40i
Join Date: Jan 2012
Location: Clifton Park, NY

iTrader: (0)

these are just like subaru commercials.. they are no longer about "the ultimate driving machine"
__________________
2018 PB/Black G01 X3M40i | 699M | ZDA | ZPP | ZPX | Maxton front lip | X3M vents | 15mm Spacers | Diamond G20 style grills
Appreciate 1
      02-18-2015, 12:08 PM   #39
midlifecrisis
Major
midlifecrisis's Avatar
804
Rep
1,206
Posts

Drives: 2017 X5 35d, 2019 230i X
Join Date: Mar 2008
Location: New Jersey

iTrader: (0)

LOL, I love these ads! If the cars seem to be losing their edge, at least the commercials have found it.
__________________
2017 X5 35d (Performance Center delivery March 2017)
2019 230i X-drive
2022 M3 base
2000 328i sedan (UUC suspension - still the favorite), 2006 M3 slick top - Alpine White/Cinnamon
SOLD! 2008 E90 M3 SOLD! 1991 325iX (both great), 2019 Miata RF - various others not as memorable but gone.
Appreciate 0
      02-18-2015, 01:15 PM   #40
SDRX
Captain
SDRX's Avatar
United Kingdom
204
Rep
741
Posts

Drives: 540i M Sport 2018
Join Date: Dec 2007
Location: West Midlands UK

iTrader: (0)

Those LED headlights aren't just functionally better than xenons - they look amazing at night !
__________________
2018 G30 540i M Sport X Drive
2020 G05 X5 30d M Sport
Appreciate 0
      02-18-2015, 01:23 PM   #41
3M TAPE
Banned
3M TAPE's Avatar
No_Country
350
Rep
1,225
Posts

Drives: M3
Join Date: Mar 2007
Location: States

iTrader: (0)

Maybe they should take out the "Ultimate Driving Machine" logo at the end..
Appreciate 0
      02-18-2015, 02:15 PM   #42
Baunton
Major
Baunton's Avatar
England
318
Rep
1,368
Posts

Drives: X5 45e 2021
Join Date: May 2013
Location: South Hams

iTrader: (0)

Quote:
Originally Posted by Dstbd03 View Post
I am much happier not having a 3rd row, Do not want that many people in my X5 anyway. Hell most of the time I don't even want my kids anywhere near it. LOL
+1
Appreciate 0
      02-18-2015, 04:35 PM   #43
Deneriuss
Semper Fidelis
Deneriuss's Avatar
United_States
14
Rep
65
Posts

Drives: 2022 X5 xDrive40i
Join Date: Jan 2015
Location: Flemington, NJ

iTrader: (0)

Quote:
Originally Posted by BigMacMeal View Post
Maybe they should take out the "Ultimate Driving Machine" logo at the end..
Hmmm, I think this would take much debate. Let us think about it for a moment. How many have been with BMW for a long while and have gotten rather complacent about them? Consider the experience when driving many other vehicles in the same price range and lower and what would your opinion be then. I know I have driven many in my years. And between in my military time and out of it, pretty much every manufacture there is. And by the time I came to own my first BMW I can say with out a doubt it is the best machine I have ever driven, and I am sure I have driven things others only dream about. So I say this, if you do not think it is still the ultimate driving machine, then go drive something else for a while and come back, see what you think then. What is everyone else opinion? I also think the commercials are funny, they are meant for an adult audience that is centered around a generation and class of people that are able to afford them.
Appreciate 0
      02-18-2015, 04:56 PM   #44
possib1edoc
Second Lieutenant
154
Rep
258
Posts

Drives: BMW X7
Join Date: Nov 2014
Location: Florida

iTrader: (0)

The sunroof visor doesn't open that fast in the actual car!
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 08:24 PM.




xbimmers
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST