Toyota Creates Ultra-Luxury Century Brand Above Lexus

[TXSTYLE]

Very interesting indeed...

And we're talking substantially more expensive than Lexus!

https://www.forbes.com/sites/peterly...h=396b74753399

I think this first offering is VERY nice. Naturally the SUV craze and demand are as high as ever.

At last week’s Tokyo Auto Salon, a Toyota executive dropped a bombshell as we were standing in front of the Toyota Century GRMN (stands for Gazoo Racing Meister of Nurburgring) concept car, a bespoke SUV belonging to none other than Toyota’s ex-president, Akio Toyoda. While we stood there admiring the vehicle that reportedly cost around $220,000 with options, the executive confirmed something about the new brand that I’d only heard rumors of.
The Toyota executive confirmed that the new Century SUV would be offered in right- and left-hand-drive versions to Europe, the Middle East, Asia and the Americas, and that the new model will offer a host of options and upgrades allowing buyers to fully customize their SUVs. Buyers will have a choice of a standard Century, costing around $170,000 or the bespoke GRMN version—like the one you see here—hovering around $220,000.
In addition to bespoke paintwork and aeroparts, one of the highlights of Akio Toyoda’s special Century GRMN is its rail-less powered rear slide door that apparently opens wider than that of a large minivan like an Alphard. The SUV’s suspension has also been specially tuned to remain flat and stable, with the minimum of body roll, even when changing lanes at 100 mph. While Toyota did not mention much about the car’s powerplant, we expect the bespoke version to get the same 406-hp 3.5-liter V6 hybrid with all-wheel-drive.
In fact, according to our source, Toyota are thinking of offering Toyoda’s bespoke Century GRMN as one fully customized ‘complete car’ in its own right, and call it the ‘Morizo Edition,’ after Akio Toyoda’s nickname used in motor sport circles. But you will require around $220,000 for that Morizo version.

[Andrew2]

Originally Posted by TXSTYLE

I think this first offering is VERY nice

I don`t

[gonzo]

White or silver for debut, imo. Headlight/design clusters are no bueno.

I'm sorry, but the emblem looks like the roadrunner with an octopus in its arse.

[Tejas1836]

In

[Marcoose]

Yeah, the economy sucks, petrol is an arm and a leg.

[Efthreeoh]

Baller money...

[freakystyly]

Comes with a bespoke Camry V6.

[TXSTYLE]

Clearly they are modeling this after the Cullinan.

I said nice. But not necessarily for me. I'm more of a Sports SUV guy.

[xander_g]

That's a steep price of entry.

[x622]

Yeah people are gonna buy this over a Bentayaga, Culinan or even just a regular bach or S. Not.

[eleven11]

Interesting. Thanks for sharing.

For reference, the Century moniker has been around for several decades:
https://en.wikipedia.org/wiki/Toyota_Century

[TXSTYLE]

Originally Posted by x622

Yeah people are gonna buy this over a Bentayaga, Culinan or even just a regular bach or S. Not.

The vehicles you just mentioned cost $100k or even twice as much. IJS

[x622]

Originally Posted by TXSTYLE

The vehicles you just mentioned cost $100k or even twice as much. IJS

Yes, and?

If you can afford a 200k car you can probably afford a 300k car

[Efthreeoh]

Note to self:

Register for LLC in Montana...

[Donatello.]

Family Truckster from National Lampoon lol no thanks

[Donatello.]

Originally Posted by xander_g

That's a steep price of entry.

New car pricing is way out of control. Burn. It. All. Down. arty 0030:: party0030:arty0 030:

[chassis]

Makes sense. Good business decision.

Aimed at the Chinese market, and will compete with Bentley and RR.

[dgoldenz]

Originally Posted by chassis

Makes sense. Good business decision.

Aimed at the Chinese market, and will compete with Bentley and RR.

Hard to see the interior quality of a Toyota coming anywhere close to a Bentley or Rolls. I’m sure it will be nice, but will also probably be night and day compared to those two. I can’t see the value proposition here with a V6 (hybrid no less) at that price point too. Every major competitor has a V8/V12/W12. Cadillac is going to have the same problem with their $350k EV spaceship.

[Germanauto]

It's ugly and the interior doesn't even look nice. Photos of the dash look circa 2008. Plenty of Toyota plastics to go around.

[ShocknAwe]

GRMN

GREMLIN

not for me.

[Mason Hatcher]

Originally Posted by TXSTYLE

Very interesting indeed...

And we're talking substantially more expensive than Lexus!



I think this first offering is VERY nice. Naturally the SUV craze and demand are as high as ever.

[MmmmmM2]

Needs more cowbell.