[MattBianco]

Originally Posted by justb

Found this article about the BMW made to measure cars in the US, an interesting read, though they should be able to get EU cars built and shipped within a month surely!

http://www.forbes.com/forbes/2010/09...poke-auto.html

Great link. A surprise as to the level complexity they have to manage. The investment to run such a diverse set of product requirements and options must be huge. But, it is the right direction for expensive cars. Everyone has a chance to get what they want, and gets a sense of a very personal experience in the process. The RR Sport, in contrast, comes in two interior color options....yawn.